Nay Chi Khin Khin Oo และ Sirisuhk Rakthin;Prattana Punnakitikashem. (2021) A STUDY OF FACTORS INFLUENCING ONLINE PURCHASE INTENTION TOWARDS A POPULAR ONLINE APPAREL RETAILER IN THAILAND. <i>UTCC International Journal of Business and Economics</i>, <i>13</i>(3), 97-108.Nay Chi Khin Khin Oo และ Sirisuhk Rakthin;Prattana Punnakitikashem. "A STUDY OF FACTORS INFLUENCING ONLINE PURCHASE INTENTION TOWARDS A POPULAR ONLINE APPAREL RETAILER IN THAILAND". UTCC International Journal of Business and Economics 13 (2021):97-108.Nay Chi Khin Khin Oo และ Sirisuhk Rakthin;Prattana Punnakitikashem. A STUDY OF FACTORS INFLUENCING ONLINE PURCHASE INTENTION TOWARDS A POPULAR ONLINE APPAREL RETAILER IN THAILAND. University of the Thai Chamber of Commerce:ม.ป.ท. 2021.