Xiaohong Yang และ Nattapan Buavaraporn;Prattana Punnakitikashem. (2018) MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION. <i>UTCC International Journal of Business and Economics</i>, <i>10</i>(3), 151-166.Xiaohong Yang และ Nattapan Buavaraporn;Prattana Punnakitikashem. "MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION". UTCC International Journal of Business and Economics 10 (2018):151-166.Xiaohong Yang และ Nattapan Buavaraporn;Prattana Punnakitikashem. MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION. University of the Thai Chamber of Commerce:ม.ป.ท. 2018.