Zhongwu Li. (2018) How psychological factor influence loss aversion behavior: A unique utility function explanation. <i>UTCC International Journal of Business and Economics</i>, <i>10</i>(2), 101-118.Zhongwu Li. "How psychological factor influence loss aversion behavior: A unique utility function explanation". UTCC International Journal of Business and Economics 10 (2018):101-118.Zhongwu Li. How psychological factor influence loss aversion behavior: A unique utility function explanation. University of the Thai Chamber of Commerce:ม.ป.ท. 2018.