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<xml><bibliography><APA>Ariyaporn Nunthiphatprueksa. (2017) Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention. &lt;i&gt;UTCC International Journal of Business and Economics&lt;/i&gt;, &lt;i&gt;9&lt;/i&gt;(2), 39-59.</APA><Chicago>Ariyaporn Nunthiphatprueksa. "Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention". UTCC International Journal of Business and Economics  9 (2017):39-59.</Chicago><MLA>Ariyaporn Nunthiphatprueksa. Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention. University of the Thai Chamber of Commerce:ม.ป.ท. 2017.</MLA></bibliography></xml>
