<?xml version="1.0" encoding="UTF-8"?>
<xml><bibliography><APA>Chengxiao Hou และ Phusit Wonglorsaichon. (2016) THE RELATIONSHIP AMONG BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY, BRAND TRUST, BRAND LOYALTYAND BRAND EQUITY OF CUSTOMER IN CHINA'S ANTIVIRUS SOFTWARE INDUSTRY. &lt;i&gt;UTCC International Journal of Business and Economics&lt;/i&gt;, &lt;i&gt;8&lt;/i&gt;(1), 151-170.</APA><Chicago>Chengxiao Hou และ Phusit Wonglorsaichon. "THE RELATIONSHIP AMONG BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY, BRAND TRUST, BRAND LOYALTYAND BRAND EQUITY OF CUSTOMER IN CHINA'S ANTIVIRUS SOFTWARE INDUSTRY". UTCC International Journal of Business and Economics  8 (2016):151-170.</Chicago><MLA>Chengxiao Hou และ Phusit Wonglorsaichon. THE RELATIONSHIP AMONG BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY, BRAND TRUST, BRAND LOYALTYAND BRAND EQUITY OF CUSTOMER IN CHINA'S ANTIVIRUS SOFTWARE INDUSTRY. University of the Thai Chamber of Commerce:ม.ป.ท. 2016.</MLA></bibliography></xml>
