Sudthanom Tancharoen. (2016) THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION AND MARKETING COMMUNICATIONS'OBJECTIVES OF MARKETING DIRECTORS IN THAILAND. <i>UTCC International Journal of Business and Economics</i>, <i>8</i>(1), 171-186.Sudthanom Tancharoen. "THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION AND MARKETING COMMUNICATIONS'OBJECTIVES OF MARKETING DIRECTORS IN THAILAND". UTCC International Journal of Business and Economics 8 (2016):171-186.Sudthanom Tancharoen. THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION AND MARKETING COMMUNICATIONS'OBJECTIVES OF MARKETING DIRECTORS IN THAILAND. University of the Thai Chamber of Commerce:ม.ป.ท. 2016.