Guidan Mo และ Nattapan Buavaraporn. (2014) THE STUDY OF FRONT-LINE EMPLOYEE MOTIVATION IN RETAILING BUSINESS: EMPIRICAL EVIDENCE FROM DEPARTMENT STORES IN BANGKOK. <i>UTCC International Journal of Business and Economics</i>, <i>6</i>(1), 117-138.Guidan Mo และ Nattapan Buavaraporn. "THE STUDY OF FRONT-LINE EMPLOYEE MOTIVATION IN RETAILING BUSINESS: EMPIRICAL EVIDENCE FROM DEPARTMENT STORES IN BANGKOK". UTCC International Journal of Business and Economics 6 (2014):117-138.Guidan Mo และ Nattapan Buavaraporn. THE STUDY OF FRONT-LINE EMPLOYEE MOTIVATION IN RETAILING BUSINESS: EMPIRICAL EVIDENCE FROM DEPARTMENT STORES IN BANGKOK. University of the Thai Chamber of Commerce:ม.ป.ท. 2014.