Caroline SL Tan. (2014) ?????? (GOTOCHIKYARA) & ????? (YURUKYARA)-THE FUSION OF POP CULTURE IN PLACE BRANDING IN JAPAN. <i>UTCC International Journal of Business and Economics</i>, <i>6</i>(1), 73-90.Caroline SL Tan. "?????? (GOTOCHIKYARA) & ????? (YURUKYARA)-THE FUSION OF POP CULTURE IN PLACE BRANDING IN JAPAN". UTCC International Journal of Business and Economics 6 (2014):73-90.Caroline SL Tan. ?????? (GOTOCHIKYARA) & ????? (YURUKYARA)-THE FUSION OF POP CULTURE IN PLACE BRANDING IN JAPAN. University of the Thai Chamber of Commerce:ม.ป.ท. 2014.