Patcharee Yoopetch และ Akachai Apisakkul. (2013) THE EFFECT OF STORE IMAGE AND BRAND PERCEPTION ON CUSTOMER SATISFACTION: THE CASE OF THE HYPERMARKET IN THAILAND. <i>UTCC International Journal of Business and Economics</i>, <i>5</i>(2), 73-84.Patcharee Yoopetch และ Akachai Apisakkul. "THE EFFECT OF STORE IMAGE AND BRAND PERCEPTION ON CUSTOMER SATISFACTION: THE CASE OF THE HYPERMARKET IN THAILAND". UTCC International Journal of Business and Economics 5 (2013):73-84.Patcharee Yoopetch และ Akachai Apisakkul. THE EFFECT OF STORE IMAGE AND BRAND PERCEPTION ON CUSTOMER SATISFACTION: THE CASE OF THE HYPERMARKET IN THAILAND. University of the Thai Chamber of Commerce:ม.ป.ท. 2013.