Emmika Lounporn และ Teerada Chongkolrattanaporn. (2023) Segmenting Thai Generation Z Consumers on Cruelty-free Products:Their Value, Attitude, Brand Loyalty, and Purchase Intention. <i>Communication and Media in Asia Pacific</i>, <i>6</i>(1), 52-62.Emmika Lounporn และ Teerada Chongkolrattanaporn. "Segmenting Thai Generation Z Consumers on Cruelty-free Products:Their Value, Attitude, Brand Loyalty, and Purchase Intention". Communication and Media in Asia Pacific 6 (2023):52-62.Emmika Lounporn และ Teerada Chongkolrattanaporn. Segmenting Thai Generation Z Consumers on Cruelty-free Products:Their Value, Attitude, Brand Loyalty, and Purchase Intention. Chulalongkorn University:ม.ป.ท. 2023.