Leiv Tore Kaltbeitzer และ Saravudh Anantachart. (2022) Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer’s Behavior. <i>Communication and Media in Asia Pacific</i>, <i>5</i>(2), 46-63.Leiv Tore Kaltbeitzer และ Saravudh Anantachart. "Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer’s Behavior". Communication and Media in Asia Pacific 5 (2022):46-63.Leiv Tore Kaltbeitzer และ Saravudh Anantachart. Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer’s Behavior. Chulalongkorn University:ม.ป.ท. 2022.