Bhoomi Wadhwa และ Papaporn Chaihanchanchai. (2021) The Role of Online Influencer’s Characteristics in Attitude towards the Brand and Purchase Intention: A Case Study on the L’Oréal Brand. <i>Communication and Media in Asia Pacific</i>, <i>4</i>(2), 21-32.Bhoomi Wadhwa และ Papaporn Chaihanchanchai. "The Role of Online Influencer’s Characteristics in Attitude towards the Brand and Purchase Intention: A Case Study on the L’Oréal Brand". Communication and Media in Asia Pacific 4 (2021):21-32.Bhoomi Wadhwa และ Papaporn Chaihanchanchai. The Role of Online Influencer’s Characteristics in Attitude towards the Brand and Purchase Intention: A Case Study on the L’Oréal Brand. Chulalongkorn University:ม.ป.ท. 2021.