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<xml><bibliography><APA>Phubest Phirakulwanich และ Saravudh Anantachart. (2021) Impact of Playful Ironic Branded Entertainment on Consumer Behavior. &lt;i&gt;Communication and Media in Asia Pacific&lt;/i&gt;, &lt;i&gt;4&lt;/i&gt;(1), 42-56.</APA><Chicago>Phubest Phirakulwanich และ Saravudh Anantachart. "Impact of Playful Ironic Branded Entertainment on Consumer Behavior". Communication and Media in Asia Pacific  4 (2021):42-56.</Chicago><MLA>Phubest Phirakulwanich และ Saravudh Anantachart. Impact of Playful Ironic Branded Entertainment on Consumer Behavior. Chulalongkorn University:ม.ป.ท. 2021.</MLA></bibliography></xml>
