Sasirintr Thaentong. (2026) Cultural Identity and Sustainability in Airline Service Quality: Thai Airways Case Study. <i>AU-GSB e-Journal</i>, <i>19</i>(3), 273-283.Sasirintr Thaentong. "Cultural Identity and Sustainability in Airline Service Quality: Thai Airways Case Study". AU-GSB e-Journal 19 (2026):273-283.Sasirintr Thaentong. Cultural Identity and Sustainability in Airline Service Quality: Thai Airways Case Study. Assumption University Press:ม.ป.ท. 2026.