Zhe Han. (2026) Factors Impacting Undergraduates Satisfaction and Continuance Intention to Use Mobile Short Video Application in Yibin, China. <i>ABAC ODI Journal Vision. Action. Outcome</i>, <i>14</i>(2), 258-283.Zhe Han. "Factors Impacting Undergraduates Satisfaction and Continuance Intention to Use Mobile Short Video Application in Yibin, China". ABAC ODI Journal Vision. Action. Outcome 14 (2026):258-283.Zhe Han. Factors Impacting Undergraduates Satisfaction and Continuance Intention to Use Mobile Short Video Application in Yibin, China. Graduate School of Business and Advanced Technology Management Assumption University Thailand:ม.ป.ท. 2026.