Patpoom CHEECHAROEN และ Chanyaphak LALAENG. (2026) DRIVING BUSINESS PERFORMANCE IN THAI PRIVATE HOSPITALS: LEADERSHIP, MARKET ORIENTATION, INNOVATION, AND COMPETITIVE DYNAMICS. <i>Asian Administration and Management Review</i>, <i>9</i>(1), Article 8.Patpoom CHEECHAROEN และ Chanyaphak LALAENG. "DRIVING BUSINESS PERFORMANCE IN THAI PRIVATE HOSPITALS: LEADERSHIP, MARKET ORIENTATION, INNOVATION, AND COMPETITIVE DYNAMICS". Asian Administration and Management Review 9 (2026):Article 8.Patpoom CHEECHAROEN และ Chanyaphak LALAENG. DRIVING BUSINESS PERFORMANCE IN THAI PRIVATE HOSPITALS: LEADERSHIP, MARKET ORIENTATION, INNOVATION, AND COMPETITIVE DYNAMICS. Asian Administration and Management Review:ม.ป.ท. 2026.