Li YANG และ Yuanfeng CAI. (2026) ENGAGING CONTENT AND CUSTOMER BACKLASH: HOW FOMO AND FATIGUE DRIVE NEGATIVE ENGAGEMENT ON DOUYIN. <i>Asian Administration and Management Review</i>, <i>9</i>(1), Article 7.Li YANG และ Yuanfeng CAI. "ENGAGING CONTENT AND CUSTOMER BACKLASH: HOW FOMO AND FATIGUE DRIVE NEGATIVE ENGAGEMENT ON DOUYIN". Asian Administration and Management Review 9 (2026):Article 7.Li YANG และ Yuanfeng CAI. ENGAGING CONTENT AND CUSTOMER BACKLASH: HOW FOMO AND FATIGUE DRIVE NEGATIVE ENGAGEMENT ON DOUYIN. Asian Administration and Management Review:ม.ป.ท. 2026.