Maneenate WORRACHANANUN. (2026) EFFORTLESS SIGNALING: HOW INSTAGRAMMABILITY AND SOCIAL CURRENCY DRIVE BRAND EVANGELISM IN MATCHA CAFES. <i>Asian Administration and Management Review</i>, <i>9</i>(1), Article 20.Maneenate WORRACHANANUN. "EFFORTLESS SIGNALING: HOW INSTAGRAMMABILITY AND SOCIAL CURRENCY DRIVE BRAND EVANGELISM IN MATCHA CAFES". Asian Administration and Management Review 9 (2026):Article 20.Maneenate WORRACHANANUN. EFFORTLESS SIGNALING: HOW INSTAGRAMMABILITY AND SOCIAL CURRENCY DRIVE BRAND EVANGELISM IN MATCHA CAFES. Asian Administration and Management Review:ม.ป.ท. 2026.