Pattarapon CHUMMEE. (2026) BIG DATA ANALYTICS ADOPTION IN THAILAND'S EEC: LEADERSHIP, TECHNOLOGICAL READINESS, AND SYSTEM ALIGNMENT. <i>Asian Administration and Management Review</i>, <i>9</i>(1), Article 16.Pattarapon CHUMMEE. "BIG DATA ANALYTICS ADOPTION IN THAILAND'S EEC: LEADERSHIP, TECHNOLOGICAL READINESS, AND SYSTEM ALIGNMENT". Asian Administration and Management Review 9 (2026):Article 16.Pattarapon CHUMMEE. BIG DATA ANALYTICS ADOPTION IN THAILAND'S EEC: LEADERSHIP, TECHNOLOGICAL READINESS, AND SYSTEM ALIGNMENT. Asian Administration and Management Review:ม.ป.ท. 2026.