Development of Tourism Products Based on Agricultural Lifestyle and Identity to Raise the Income of the Community, Tha Sai Subdistrict, Mueang District, Nakhon Nayok Province

Abstract

       The research on development of tourism products based on agricultural lifestyle and identity to raise the income of the community, Tha Sai Subdistrict, Mueang District, Nakhon Nayok Province aimed to: 1) explore tourism products of Tha Sai Subdistrict; 2) study agricultural tourism products of Tha Sai Subdistrict; and 3) develop tourism products based on agricultural lifestyle and identity to raise the income of the community, Tha Sai Subdistrict, Mueang District, Nakhon Nayok Province. Mixed method research was used to collect data from 400 tourists who visited Nakhon Nayok Province. Key informants of the study were selected by purposive selection. They were: 1) people in Tha Sai Subdistrict area, community leaders, community representative, totally 7 people, the data were collected by in-depth interview; and 2) 30 involved people who joined focus group discussion and workshop were from both government and private sectors, academic persons, and people in the area. Fifteen people in each community, totally 30 people from 2 communities participated in focus group discussions and workshop on developing tourism products based on agricultural lifestyle and identity to raise the income of the community. The data were collected by using questionnaire, and focus group discussion in during February- May 2023. The data were analyzed by frequency, percentage, arithmetic mean, standard deviation, and content analysis. 
      The results of the study revealed that: 1) Tourism product of Tha Sai Subdistrict included Bua Chat, berry rice, tie- dyed fabric, Pla Du, sun-dried fish, gourami chili paste, salted egg, and broom with Madan wood handle. Products from the processing of Madan gooseberries include Madan juice, Madan sauce, preserved Madan, dried Madan, Madan chili paste, Madan sweet fish sauce, and skin care lotion from Madan. 2) The agricultural tourism products of Tha Sai Subdistrict were mostly products that were processed, such as, Madan juice, preserved Madan, dried Madan, Madan chili paste. Madan sweet fish sauce, and Madan sauce. During Mayongchid season, tourists were able to buy fresh fruits to eat and give as souvenirs. In addition, there were also fish products such as Pla Du, sun-dried fish, gourami fish paste, salted egg, and light broom with Madan wood handle that was convenient to use. 3) The developed tourism products based on agricultural lifestyle and identity to raise the income of the community, Tha Sai Subdistrict, Mueang District, Nakhon Nayok Province, from workshop, the community people had chosen to develop product from fish and banana by developing them as souvenirs for tourists.
 
Article history: Received 6 October 2025        
                            Revised 25 February 2026
                            Accepted 27 February 2026
                            SIMILARITY INDEX = 15.03 %