Ethical Digital Data Governance in Business Research: An Integrative Framework and Practical Guidelines for the Digital Age

Main Article Content

Teetut Tresirichod
Poodit Prommas

Abstract

       This article aims to develop an integrative body of knowledge on ethical digital data governance in the context of contemporary business research. A structured literature review combined with critical analysis was employed to synthesize key concepts, including data governance, data ethics, privacy, cybersecurity, transparency, and social accountability.
      The findings reveal that existing knowledge remains fragmented and lacks an integrative conceptual framework that systematically connects these dimensions, particularly within the context of business research where findings have significant real-world implications. This study proposes an integrative conceptual framework consisting of five key dimensions: data quality, privacy and data rights, cybersecurity, transparency and auditability, and social accountability. Furthermore, the study identifies structural tensions arising from the imbalance among these dimensions and highlights the need to balance data utilization efficiency with ethical legitimacy. The proposed framework offers practical implications for researchers, academic institutions, and business organizations in designing data governance mechanisms that are both effective and ethically responsible, thereby enhancing the sustainability and credibility of business research in the digital era.
 
Article history: Received 14 April 2026          
                            Revised 7 May 2026    
                            Accepted 13 May 2026      
                            SIMILARITY INDEX = 0.00 %.............

Article Details

How to Cite
Tresirichod, T., & Prommas, P. (2026). Ethical Digital Data Governance in Business Research: An Integrative Framework and Practical Guidelines for the Digital Age. Journal of Management Science Nakhon Pathom Rajabhat University, 13(1), 243–258. https://doi.org/10.14456/jmsnpru.2026.17
Section
Academic Articles

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