Applying New Public Management for Chonburi Province Local Administrative Organization Administration

Abstract

      The research aims to 1) study the implementation of new public management for Chonburi Province local administrative organization administration, 2) study the application of new public management in the provision of public services of local administrative organization in Chonburi Province, and 3) find ways to apply new public management for Chonburi Province local administrative organization administration. This is qualitative research. 25 key informants were selected through purposive selection, divided into 5 groups, and conducted in-depth interviews using a structured interview form as the research tool. Data were analyzed by content analysis. 
      Research Results: 1) The management, according to the new public management in all 9 aspects, was modern, sensitive to new information or changes, and emphasized indicators, goals, and results. It managed work by focusing on outcomes and sustainable progress in line with the evolving world, placing people at the center, reducing work steps, promoting public participation, maximizing the value of limited budgets, collaborating creatively with communities and other agencies, and adjusting work mechanisms and methods to ensure transparency.2) The application of the new public management to public services in 6 aspects included improving public service operations and development, promoting quality of life, conserving natural resources and the environment to create sustainability, preparing for disasters, and promoting marketing, tourism, and career development.3) Guidelines for applying the new public management to local administrative organizations in Chonburi Province included: 3.1) People-centered management; 3.2) Developing the organization's personnel to possess knowledge and capabilities; 3.3) Promoting participation from the public, community, and other agencies in management.
 
Article history: Received 20 July 2025        
                            Revised 20 September 2025
                            Accepted 23 September 2025         
                            SIMILARITY INDEX = 14.74 %...………