Barriers and Opportunities for LGBTQ+ Travelers: A Comparative Study of Asian and European Participants in Bangkok

Abstract

This research aims to examine the barriers and opportunities for gay travelers in Bangkok. Gay tourism is an important sector, with tour operators and authorities drawn by the “pink dollar” to increase their economic gains (Waitt & Markwell, 2006). The study used both secondary research and primary data collected through purposive sampling, conducting in-depth interviews with 12 gay travelers divided into two groups: the first consists of Asian gay couples, and the second includes European gay couples. The checklist featured eleven open-ended interview questions. Data were gathered during specific periods—from June 4th to June 26th, 2024, at Silom Soi 4 (10 p.m. to 2 a.m.), and on June 30th, 2024, at the Love Pride Parade in Siam. To analyze the qualitative data, the study categorizes interview responses into three techniques called the Thematic technique: labeling, open coding, and axial coding. Labeling involves tagging parts of the text with keywords to help organize and analyze the information. Open coding breaks down the data into discrete parts to identify themes. Axial coding helps in identifying relationships to improve analysis. The qualitative findings contribute to the current understanding of gay tourism. Both Asian and European gay tourists consider perspective and culture when choosing a destination. This information is valuable for business hotels and marketers aiming to understand and respond to their needs and behavior.